OVERVIEW
Herdora needed a website that expressed their identity and potential without revealing too much about their product.
As an early-stage YC startup, Herdora was courting enterprise clients while still defining their product. The challenge was to communicate technical credibility and vision without disclosing details that might limit future pivots or investor interest.
My goal was to craft a coherent visual identity that conveyed precision, speed, and trust—balancing mystery with confidence.
Branding
MOODBOARD
A visual reference for identifying our direction.
COLOR & TYPOGRAPHY
LOGO
FINAL LOGO & TYPE
Website
How do you design a website that reflects Herdora's core principles and technical depth?
Working with the co-founder, I distilled their brand into five core principles that guided all design decisions:
1 Idealist but serious; techno-optimist
2 Hardcore low-level engineering, a capable and credible team
3 Insanely fast
4 Tailored to your needs
5 Democratic and for the people
HIGHLIGHT #1
Hero Section
The hero section captures attention, provides essential links, and sets a tone of performance and sophistication.
HIGHLIGHT #2
Product Sections
Automated GPU Profiling—Illustrative product cards show how Herdora identifies bottlenecks, simulates real workloads, and visualizes performance across layers.
Intelligent Performance Monitoring—Real-time, data-driven visualizations express Herdora’s engineering precision and AI-driven optimization.
HIGHLIGHT #3
Structure & Clarity
Each section of the website was designed to be modular, self-contained, and visually lightweight—helping investors and clients grasp complex concepts quickly without reading technical documents.
RESULTS
We launched the Herdora website in time for investor week and YC Demo Day 2025. The site helped position Herdora as a credible, high-performance AI infrastructure company, contributing to a successful fundraising round.